AI agents that can run marketing campaigns, answer support, and run research
Hyax agents are wired into live data: viral social posts, competitor backlinks and keywords, rising search trends, and your own site content. Give one a model, a set of skills, and a schedule, and it researches, writes, publishes, and replies while you're doing something else.
ChatGPT can't easily access live data
Ask a general chatbot what's going viral this week, which keywords a competitor just started ranking for, or how many links they picked up since Monday. You'll get a confident answer built from stale training data and a shallow web search.
What a general chatbot gives you
A training cutoff, so “what's trending” really means what trended months ago.
A generic web search that skims a few articles instead of reading social feeds, SERPs, and backlink indexes.
No connection to your site, so it doesn't know your posts, products, helpdesk articles, or brand voice.
No memory of the last run, so it can't tell you what changed since last week.
Nothing happens after the answer. You still copy, paste, format, and publish by hand.
What a Hyax agent gives you
Live pulls, every run
Social platforms, Google Trends data, SERPs, and backlink indexes are queried at execution time, not recalled from training data.
Grounded in your workspace
Published posts, products, helpdesk articles, audience, and brand profile are all available as context.
Snapshot diffs
Competitor research compares against the previous snapshot, so you read what's new instead of re-reading the same profile.
Skills that finish the job
Agents draft posts, generate featured images, write helpdesk articles, publish to social, and reply in chat.
Scheduled or on demand
Run inside automations on a schedule, from live chat, from the REST API, or from an MCP client like Cursor.
Examples of what agents can do
Every one of these is a skill you switch on for an agent, then run from chat or on a schedule in an automation.
Write blog posts based on what's going viral right now
The viral social research skill searches for the top-performing posts on your topic, ranks them by views and engagement, and passes them to your writing model as context. It can return a research digest, or draft up to three posts inspired by what's actually working this week.
Research and see exactly what your competitors are doing
Point an agent at up to five competitor domains and it pulls their live backlink profile, referring domains, ranked keywords, and top pages, then diffs against the last snapshot. The report is only what changed: new links, new keywords, new pages, and authority moves.
Find trending topics as they go live
Trend watches pull rising queries from Google Trends data and score them on momentum, search volume, difficulty, and intent, refreshing on a schedule. Keyword and SEO opportunity skills layer on top so you get topics you can realistically rank for, not just topics that are hot.
Scrape social media posts
Pull real posts instead of summaries across YouTube, TikTok, Instagram, X, Facebook, and LinkedIn: captions, engagement counts, and links. Use them as writing context, send them out as a report, or hand them to the next step in an automation.
Answer support with the full context of your website
Chat agents search your published helpdesk articles on every message, and your brand profile and product catalog are injected into the prompt so replies know what you actually sell. Enable web search and page fetching and the agent can read a live URL mid-conversation.
Skills available to assign per agent
web_searchLive web searchfetch_webpageRead any URLviral_social_researchViral social postscompetitor_seo_researchCompetitor movementseo_keyword_researchKeyword dataseo_opportunity_researchSite opportunitiescreate_postDraft blog postsgenerate_post_imageFeatured imagescreate_helpdesk_articleHelpdesk articlesyoutube_channel_to_postsYouTube to postspublish_to_socialPublish to socialKeyword, competitor, and SERP research read from your connected DataForSEO account or Hyax's shared data. Social research covers YouTube, TikTok, Instagram, X, Facebook, and LinkedIn.
How an agent is put together
These are the toggles and behaviors you configure under App → AI Agents today.
Models & persona
Pick GPT-5.6, GPT-5, Claude Sonnet 5, Claude Opus 5, Claude Haiku, or Perplexity Sonar per agent, then set the name, avatar, personality, and free-form instructions layered on top of the system behavior.
Skills & tool calling
Toggle skills per agent. The model decides when to call them and can chain several in a single run: research a topic, draft the post, then generate a featured image for it.
Live chat replies
With “Respond to chats” on, the active agent answers messages on your widget. Relevant published helpdesk articles are searched and injected into context automatically.
Canned responses
Link saved canned replies to an agent so the model reuses approved wording when it matches the visitor's intent.
MCP connections
Connect external MCP servers over HTTP or SSE under Settings, then choose which servers each agent may use in chat. Automations can call MCP tools directly with JSON argument templates and context placeholders.
Custom tasks (API, LLM & MCP)
Per agent, define tasks that call your HTTP endpoints, run an LLM prompt template with optional brand context, or invoke one specific tool on a connected MCP server. Test runs happen from the dashboard.
Scheduled campaigns & watches
Automations trigger agent skills and custom tasks on a schedule. Ready-made templates include a weekly viral social watch and a weekly competitor SEO watch.
Hyax MCP server & REST API
Team API keys authenticate the versioned REST routes and the Hyax MCP endpoint, so Cursor, Claude Desktop, or your own backend can read and write posts, people, products, and more.
API examples
Use your team key as Authorization: Bearer hx_… on your Hyax origin (see API docs for full request and response shapes).
Create a post (direct HTML)
Matches the “Create post” endpoint: send title and content as HTML. Status defaults to draft; set PUBLISHED when ready.
curl -X POST "https://platform.hyax.com/hyax-api/v1/posts" \
-H "Authorization: Bearer hx_your_team_key" \
-H "Content-Type: application/json" \
-d '{
"title": "Weekly digest: product updates",
"content": "<h2>This week</h2><p>Shipped improvements to chat and automations.</p>",
"description": "A short meta description for SEO.",
"status": "DRAFT",
"tags": ["product", "changelog"]
}'Create a post (AI generation mode)
Omit body and set generation flags; the API returns a job id. Poll GET /hyax-api/v1/posts/jobs/:id until completed.
curl -X POST "https://platform.hyax.com/hyax-api/v1/posts" \
-H "Authorization: Bearer hx_your_team_key" \
-H "Content-Type: application/json" \
-d '{
"title": "Why operators are adopting AI agents",
"generateContent": true,
"generateDescription": true,
"generateTags": true,
"generateImage": true,
"model": "gpt-5",
"status": "DRAFT"
}'Publish or update a post
After you have a post id (from create, list, or the agent’s create_post tool), patch status or body. Slugs must stay unique per team.
curl -X PATCH "https://platform.hyax.com/hyax-api/v1/posts/POST_ID" \
-H "Authorization: Bearer hx_your_team_key" \
-H "Content-Type: application/json" \
-d '{ "status": "PUBLISHED" }'Ways to run an agent
Agent setup, skills, MCP server links, canned-response links, and custom tasks are managed in the app. Headless workflows use versioned REST under /hyax-api/v1 or MCP at /hyax-api/mcp with a team API key, which is what you want for Cursor, Claude Desktop, schedulers, CI, or a third-party agent stack.
Live chat
One active agent per team answers widget messages; helpdesk search and tool calls run server-side.
Automations
Schedule a research skill, a write-post step, or a custom API, LLM, or MCP task from a workflow; see Automations.
MCP in both directions
Connect external MCP servers in Settings and allow them on agents, or expose Hyax back to MCP clients from Team API settings.
Webhooks & events
Subscribe to commerce, audience, and content events to trigger your own agents or pipelines outside Hyax.
- →Posts: list, create (direct or AI job), get, patch, archive
- →People: profiles, tags, sequences, transactional email
- →Products & orders: catalog and order retrieval for ops bots
- →Analytics: event ingestion and reporting endpoints
Give an agent the work you keep postponing
Set up a research agent that reports every Monday, a writing agent that turns viral posts into drafts, and a support agent that knows your helpdesk. Then connect MCP or the REST API and run them from wherever you work.