What does your app do?
Everything.
Everything?!?
Yep. Everything.
In 2016, my co-founder Jack and I sat in a coffee shop in L.A, staring at a spreadsheet of SaaS subscriptions and wondering how building a business had become so expensive and complicated.
I was paying for Wordpress, Kajabi (course platform), Drip (email tool), a membership host (Memberpress I think?), and Zendesk (support platform).
None of them talked to each other. Each one had its own learning curve, its own support team, and its own monthly bill. We were burning cash and time before we were even profitable.
That frustration never really went away. It just turned into a question that we have been obsessing over ever since: Why does starting a business still feel like assembling IKEA furniture with missing screws and instructions in three languages?
Let's just combine Shopify with Wordpress with Mailchimp and call it a day.
Simple enough, right?
Well back in 2016, it was basically impossible to do.
But the problem still remained - why does your blog live in a different place than your shopping cart?
That makes zero sense.
Turns out, JUST perfecting the blogging part was quite a bit of a challenge.
So we tinkered, we coded, we spent long hours building Hyax 1.0. We even bought a nice 4-letter .com for 5-figures.
And even though the product was ahead of its time, it just wasn't really good enough to get people to switch - we had too many features which = too many bugs.
We realized our initial vision was too ambitious and we needed to simplify down.
So we released Hyax 2.0, which simplified our app to basically a link-in-bio product called Hy.page that also had blogging and memberships.
And the launch was meh. It was alright. But it really didn't get us anywhere we wanted to go.
So we went heads down again to figure out where we wanted to go to next.
But fast forward to 2026, and the world is a much different place.
Our thesis for creating an app that handles EVERYTHING for your business is more relevant now than ever now that AI has taken over.
You want your data all in one-place. One central location where AI can access anything and everything.
Your blog posts. Helpdesk. Community forums. This is all context that AI can use to help you grow your business.
All this data can help you write emails, outbound sales, even help desk articles.
Having one central command center where you and AI can operate any part of your business should be how the startups operate.
You might ask, what about Codex? Claude co-work?
Here's the problem. These apps work well, but they don't ORGANIZE your business.
For example, you can create projects with Codex, but you're still looking at hundreds of threads.
What if instead of hundreds of threads, each one of your blog posts had its own selection of threads? So you can reference exactly what you did on the post?
What if your SEO had a thread?
What if your outbound emails had a thread?
With Hyax, every part of your business can be managed with AI, with organization built-in to make you even more efficient.
For decades, the path to building a meaningful business looked the same.
Raise money, hire fast, rent an office, and hope you reach scale before you run out of runway. The goal was always growth at all costs, usually funded by someone else's capital.
That model works for a tiny fraction of founders. Everyone else ends up with a lot of stress, a little equity, and a business they do not fully control. I have watched friends raise rounds, hire teams of 50+ and burn out within two years. The system was designed to reward the funders, not the builders.
But something shifted when AI came along.
Million-dollar businesses are now built by one person
This is not a motivational slogan. It is a real economic trend happening in plain sight.
Today, a single founder with a laptop, a specific skill, and a small but loyal audience can generate more profit than a traditional startup with a dozen employees.
Pieter Levels runs a massive portfolio of companies like Nomad List, Fly.io, Remote Ok as a solo founder - making over $3m a year in annual recurring revenue.
Marc Lou started a boilerplate called ShipFast and an analytics company called Datafast - earning himself $100k+ a month.
Jon Youngfook Tweets about his startup, Bannerbear, making $1m+ in ARR.
That includes us at Hyax, we're a tiny team, but we're now able to build something pretty awesome using the power of AI. Zero funding, and we've also scaled our portfolio of small businesses to 7-figures+.
No office. No employees (we use contractors for some work). Just two founders making apps and doing marketing.
This is where Hyax comes in.
The tooling problem no one talks about
Here is the dirty secret of the solo founder movement: most of us are still duct-taping our businesses together.
You build a landing page in one app. You host your course in another. You send emails from a third. You process payments somewhere else. You manage memberships in yet another dashboard. Each tool takes a cut. Each integration breaks eventually. Each support team points fingers at the other guy.
By the time you are done, you are not running a business. You are running a fragile software stack that requires a part-time job just to maintain.
I have lived this. I have watched promising founders quit because the tech stack became a second job. The tools that claim to empower creators are actually fragmenting their attention and draining their margins. It is backwards.
Our thesis at Hyax
We believe the next generation of great businesses will be small, profitable, and owner-operated. They will be built by writers, designers, developers, coaches, and operators who want independence without isolation, and scale without bloat.
We believe those founders deserve a platform that respects their time and their margins. Not a dozen tools. One home for their entire business.
That is why we built Hyax 3.0.
Everything you sell, in one place
Hyax is not another blog post writer, with a landing page builder and store bolted on. It is a complete system for selling digital products, courses, memberships, and coaching. Landing pages, checkouts, content delivery, email, and analytics—all native, all connected, all under one roof.
Every product in Hyax is a first-class product, not an integration.
When your funnel, your product, and your community live in the same platform, you stop losing data to broken integrations. You stop paying five subscriptions. You stop context-switching between tabs and start focusing on the work that actually matters: creating value and talking to customers.
Built for builders, not just buyers
We designed Hyax for people who want to move fast without breaking things. The editor is visual and flexible, but it does not handcuff you to a rigid template. The checkout system is built to convert. The membership areas are clean and fast. And because everything shares the same infrastructure, you can launch a new product in hours, not weeks.
We are not trying to be everything to everyone. We are building for a specific kind of founder: the person who wants to build a multi-million dollar business with a tiny team, and wants software that gets out of the way.
Ownership as a feature
When you rent your business from a patchwork of SaaS tools, you do not really own your stack. You are at the mercy of pricing changes, API deprecations, and product sunsets. Hyax is built to be the foundation you own. Your audience, your content, your revenue streams, your data—all in one place that you control.
That stability matters when you are betting your livelihood on your business.
What this future looks like
I think we are entering a golden age of small business. The solo founder and the lean team are not stepping stones to a "real" company. They are the real company. They are the end state.
In the next decade, we will see more one-person businesses crossing seven and eight figures in revenue. We will see creators launching products that compete with incumbents ten times their size. We will see founders choosing freedom over headcount, and profit over press releases.
The infrastructure for that movement is still being built. Hyax is our contribution to it.
Why this matters to me
I did not start Hyax because I wanted to build a software company. I started it because I wanted to solve a problem I was living every day. I wanted to prove that you could build something meaningful without a big team, without a big budget, and without asking permission.
Every feature we ship, every line of code we write, is in service of that idea. If you are a solo founder or a small team trying to build something real, Hyax exists for you. Not as another tool in your stack, but as the place where your entire business lives.
The million-dollar one-person business is not a fantasy. It is already here. And we are building the platform to help you create yours.